
Nonprofit youth sports leagues rely heavily on sponsorships to thrive. Yet, many leagues struggle to attract and retain sponsors because their sponsorship processes are outdated. In today’s digital age, sponsors expect convenience, transparency, and modern engagement strategies. If your league’s sponsorship program is stuck in the past, it might be time for a change. Here are five clear signs that it’s time to modernize your approach and how doing so can lead to growth.
1. You Do Not Share Your Sponsorship Options on Your Website and Social Media Pages
In today’s connected world, visibility is key. If potential sponsors cannot find information about your sponsorship opportunities online, you’re missing out on a huge audience. According to a recent study, 88% of consumers research a company’s website before making a decision. Sponsors are no different. Having your sponsorship options prominently displayed on your website and shared regularly on social media ensures sponsors know what opportunities exist and how to get involved.
2. You Have Sponsorship Options Listed But Do Not Share Pricing
Transparency builds trust. Forcing sponsors to email you for pricing information creates unnecessary friction. A 2023 survey revealed that 76% of people prefer to see pricing upfront before contacting a business. Sponsors want to evaluate options quickly and decide if it aligns with their budget. By hiding your pricing, you risk losing potential sponsors to leagues that make the process easier.
3. You Have a Paper Form That Needs to Be Downloaded to Become a Sponsor
Requiring paper forms for sponsorships is a surefire way to deter busy professionals. A recent report showed that 70% of small businesses prefer online forms and automated processes for convenience. Paper forms are not only time-consuming but also prone to getting lost or delayed.
4. You Only Have Parents of Your Players as Your Sponsors
Relying solely on parents of players for sponsorships limits your growth potential. While parents may be invested in the league, external sponsors bring in fresh funding and resources. Studies indicate that 65% of businesses are willing to sponsor youth sports programs because they value community engagement and increased brand exposure. If you’re not reaching out to local businesses, you’re leaving money on the table.
5. You Only Offer Payment by Paper Check or Cash
In an increasingly cashless world, offering limited payment options can frustrate potential sponsors. According to a recent survey, 82% of small businesses prefer to pay online for services and partnerships. Paper checks and cash are cumbersome, especially for companies with streamlined digital accounting systems.
Modernizing Your Sponsorship Program: The Benefits
Modernizing your sponsorship program isn’t just about keeping up with the times; it’s about unlocking new growth opportunities for your league. Consider upgrading your league to Sponsor Helper, a SPONSORSHIP FIRST solution that offers three levels of support to fit your needs:
E-commerce ordering only: Provide sponsors with an easy-to-use online system to browse and purchase sponsorship packages.
E-commerce ordering with full invoicing and flexible payment options: Streamline the process further with invoicing and modern payment solutions that simplify transactions.
Full-service outplacement: Hire an expert to join your team and run a best-in-class sponsorship program tailored to your league’s needs.
Sponsor Helper was developed by a volunteer for volunteers like you. Visit sponsorhelper.com/youthsports to learn more. Our solution is easy to implement, and we do all the work to get you online. By modernizing your sponsorship program with Sponsor Helper, you’ll ensure a seamless experience for sponsors while positioning your league for sustainable growth.
Sponsor Helper, Youth Sports Sponsorships Made Easy.
Where is Your Organization with Sponsorship?
We do not even have a website
We do not have sponsorship information on our website
We have some sponsorship information but no pricing
We have a paper form to download and send in
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